No matter the size of your business, mobile marketing MUST be part of your overall marketing strategy.
The data is stunning - how much information is consumed by mobile devices, and how much time people spent on tablets and smartphones. If you do not have a mobile presence, your business has a huge problem. The benefits of compiling a mobile marketing strategy for your business are numerous. There are many ways your business can use mobile devices to attract the attention of your target users. Here's a short list of 5 ways your business can use mobile marketing to increase sales and customer satisfaction.
5 Ways to Use Mobile Marketing
Investing in mobile marketing, if done with the right plan, can bring a tremendous return on investment for your organisation. More and more people use their smartphones and tablets to work, browse, use apps, and the time, they spend on using them, is increasing. Some believe the only way to invest in mobile devices is to create their app. But definitely, it is not the only way. Here are 5 ways your business can use mobile marketing to reach your organisation goals.
#1 Optimize your site for the mobile-first era
Optimising the website is one of the best and most cost-effective mobile strategies you can apply for your business. Using a website that works well on mobile devices makes the tour much more comfortable that will keep people on your site longer. Make sure you work with a good company. Working together with a better agency is a significant first step in using mobile marketing for your business.
#2 Optimize the business page of the third-party mobile website
If your business is not present on sites like Yelp or Google Places, it's essential to do so immediately. These are great sites that many people use on mobile devices. If your business is listed there, make sure that all contact information (especially the address and phone number) is on these pages, as many people are usually trying to find directions or looking to call your store. If they can not easily find this information, they can turn to your competitors.
# 3 Run mobile ads
Place video ads on Google Ads or programmatic ads. The costs are efficient for both brand awareness and increase sales. If you have a strong strategy and carefully follow the performance, I think it's worth it. Find the apps you think your target audience uses, and then start running ads to see if an interaction begins. It could be a great way to generate opportunities for your business.
# 4 Use mobile apps from third parties for marketing
Another great way to use mobile marketing for your business is to use third-party applications to improve your workplace or marketing efficiency. Many applications in the market can benefit your employees and help them work better, which in turn will boost sales and customer satisfaction. There are more and more marketing apps that you can use to engage your customers. Find some areas of your business that you think can benefit from some new technologies and start exploring whether there's an "app for that".
# 5 Build your own mobile or web-based application for your business
As mentioned above, the other option is to create your app. It is an excellent strategy if the application provides value to your target user. Some companies are building apps to say they have an app but do not have a plan to get people to download it, not to mention the value of using it. Make sure you have a valuable tool for your customers and then start the building process.
All of these 5 mobile strategies can be very effective when properly implemented. The most important things to do are:
a) have a plan and
b) choose the right partners to work with.